Marketing is an art of strategies and techniques. A marketer comes up with innovative techniques to spread the content. There are many strategies that can help grow your business online. All you have to do choose the right one.
So, today we are discussing what is viral marketing? which is another popular technique these days. Previously, there was not much need for planning to viral the content. It used to just happened somehow. But now due to its benefit marketers purposefully viral the content because it offers effective and efficient exposure to the business.
Definition of viral marketing
Viral marketing is nothing but spreading the content like a virus in order to gain popularity. Just like any virus transmitted from person to person rapidly. The news of any company, product, individual, etc spread on social media and people become aware of that. People share news on social media with each other. Apparently the brand gain popularity as a result.
The popularity of any news mostly has seen intentionally. Due to the reason for content or topic people like it and share it. Sometimes there is no need for strategy. It just happens by luck. The brand gets the benefit. For example, you surely have heard the song Despacito or listen about it somewhere. The video song “Luis Fonsi – Despacito ft. Daddy Yankee” by Latin artist holds most viewed (more than 6.1 billion views) on youtube. It instantly went viral because of content and more. Folks who did not even understand the language lyrics listened to the song because of popularity.
However, marketers now do not let it depend on luck. They make special strategies and spend the budget to get the content viral. business firms hire special teams to research on customer behavior. They create content according to that which influence their mind and make them share with others. For example, coca-cola, MacDonald, Apple, and many brands create advertisement includes interesting subjects. It is becoming trendy.
How to viral the content?
Viral is nor simple neither difficult. It requires lots of research, time and plan. Other than this is easy. If any news related to the brand gone viral, the business will enjoy free and huge popularity. because social media is a huge platform where more than half of the population you will find. In which some of them might take an interest in your brand. But the news should include positive points of the business otherwise it could ruin the brand faith.
In order to build interest along with loyalty, you need to design beautiful and catchy content that impresses the audience. Content writing is the strongest tool for marketing. If you know your audience like what is their taste, what kind of content they like, how they will get influenced by the brand then you are a successful planner. After building the content spread it every social platform. If the people would find alluring, they will do the rest for you.
WHY MEMES ARE POPULAR?
memes are very popular on social media. Anything comes new people turn that into memes. On every social application, you will funny memes of the latest news. But why they are popular? because they are interesting and funny. People like fun content. They are not only funny but informative. Although often the public follows this strategy, sometimes business enjoys benefit. For example, recently tesla company has introduced the cyber truck made from starship material. It is more popular in memes than as a news concept.
ADVANTAGES OF VIRAL MARKETING
- CHEAP – It is one of the cheapest methods to gain popularity. If you are strategizing the concept to get viral, it could some part of the budget. Otherwise, it could make you trendy freely if the news goes viral luckily.
- WIDE COVERAGE – Viral stuff does not see the boundaries. It just goes viral everywhere as far as people giving responses to the news.
- HELP IN BRAND BUILDING – once the content it develops a strong base towards the brand. You only need to get an advantage of it with a wise strategy.
DISADVANTAGES OF VIRAL MARKETING
There are not many disadvantages because the spreading the content in good in people but as far as it contains the positive side of the brand. If the negative news becomes viral associated with the brand, it can destroy the brand identity. The trust of the brand will be affected. This would be a huge advantage.
For example, nestle company had gone through the loss of billions because of the default on their product (Maggi). Nonetheless, the negative spreading of the news did more loss than the product default.
Viral marketing is beneficial for business until the content is not in favor of it.